In-House Video Production vs. Outsourced Videos
Projects done in-house is the DIY option: A company buys video equipment and either hire or assigns the marketing team to be a video production team. They’re company people.
If you outsource, you do the exact opposite: You a video production agency, like Media Northeast, manages video projects for you.
The video production process typically involves:
- Write a video summary.
- Complete storyboard and script.
- Scout a location.
- Acquire and maintain the equipment. (cameras, lights, mics, audio gear, props, etc.)
- Pre-production plan and set up.
- Hire and manage talent.
- Production (the actual day of filming)
- Post-production (editing, including animation, motion graphics, and effects)
It’s a lot. In-house and outsourced production both have their pros and cons. Building a video team, you can use talent in-house, draw from a deep understanding of your company brand, and reuse the (though, costly) equipment you purchase. In-house might be cheaper on a per-video basis. But again, it’s a lot of work.
Outsourcing video production work has significant benefits. You get a partner with a neutral, outside perspective, lots of experience, and a ready-made team. External agencies, like Media Northeast, have a larger, more well-rounded team producing a lot of videos. We know what they’re doing and how to handle time and estimate the budget.
Pros of Outsourcing Video Production
- An unbiased perspective
- Expert storytellers
- Professional subjects
- Videos designed for specific audiences
- No need to buy equipment
- Experience working with a variety of businesses/agencies
- No need to hire full-time employees
- No need to distract key marketing employees from their work
- Experience with special effects, animations, graphics, and audio
Outsourcing Production: When To Do It
Bring in experts is how to go when you’re looking to produce a set number of videos and want high-quality production for all — for example when you have an annual video campaign that needs to drive leads. Also, outsourcing is great for tight timelines.
Video Types Where Outsourced Production Works Best:
- Brand films
- Page One or (Home Page)videos
- Advertisement videos, TV Commercials
- High-profile product infomercial videos
- Customer testimonials for the website
- Whiteboard or stop-motion videos
Ready to get started? Maine’s best video production team is prepared to help you plan your strategy, shoot on location, and deliver incredible high-quality cinematic films for your next video production. Contact us to get started.