These are the top things client and customers alike will expect after the COVID-19 crisis from your business.
Transparent safety and cleaning
Find tips for cleaning workplaces on CDC.gov. Transparent and cleaning protocols are expected now. Are you closing down early to clean overnight? Sanitizing frequently-touched surfaces? Requiring masks on entry? Make expectations readily available and clear, such as a page on your website or a social media post. Then, remember to hold employees and customers accountable.
Video consultations. Online ordering. Curbside pickup. Think about what makes sense for your business. Maintaining social distance is simply the right thing to do – and even as restrictions relax, customers’ desire for contact-free options is not going away anytime soon.
Accurate hours of operation
If Google says your business is open but your website says the business is closed, that will confuse and frustrate customers — possibly cost you a sale. Hours and contact information need to be correct and consistent on your website, search engines, and social media. Change your business voicemail too.
Maintaining social distance doesn’t mean we have to stay emotionally apart. Keep in touch with your customers through social media or e-newsletters to let them know they’re still top of mind (and keep your business top of mind, too). A coupon or discount code can provide a helpful incentive when you reach out, as well.
Tell customers when you’re trying your best and ask for honest feedback. Shoot for progress and authenticity, not perfection – and don’t forget to celebrate the victories.
After all, we’re figuring this out together!
Resources For Businesses For COVID-19
It’s important to follow the guidance from local, state, and federal officials. For more tips about operating a business during (and after) COVID-19, keep these handy and check them often:
- Occupational Safety and Health Administration (OSHA): COVID-19 Resource Guide
- Center for Disease Control and Prevention: Guidance for Businesses and Workplaces
- U.S. Chamber of Commerce: Combatting the Coronavirus
- U.S. Department of the Treasury: CARES Act Assistance for Small Businesses
- U.S. Small Business Association: COVID-19 Small Business Guidance and Loan Resources