At Media Northeast, we plan your video project from start to finish with you. Here’s a quick guide through our corporate video production process step by step.
Step 1. Let’s Solidify Your Objectives
What’s the goal of your video? Who should it reach and what should it say? WHo should it reach and how will you measure its success?
Goals should be:
Step 2. Let’s Research Your Audience
Define your target audience well to create video content that appeals to and engages them. Who are they? Where will you reach them online exactly?
Step 3. Let’s Decide on A Core Message
What do you want your audience to do after watching the video, to think, or to feel? Consider targeting just on thing. Videos that try to do much can fail.
Step 4. Let’s Build a Video Strategy
How you will create your video content, how can you target your audience and distribute your video so it reaches them? How can you reuse and repurpose your video? How you will achieve all of this within your budget and deadline?
Step 5. Let’s Write a Video Production Brief
Finally, a video production brief needs to be created before pre-production can commence. This document will serve as a guide during the whole production process to ensure nothing goes off-track.
Step 6. Let’s Develop the Creative Approach
Taking your video brief as a starting point, it’s time to come up with a creative approach. Essentially, this is the concept of your video content. Take inspiration from other successful videos.
Step 7. Let’s Write a Script
The script serves as the blueprint for your video (along with the storyboard in the next step). A script can include details about locations, actors, props, and actions if that level of detail is necessary.
Step Let’s 8. Create a Storyboard or Scamp
A storyboard or scamp (a roughly drawn mock-up of an idea) is useful to be able to visualize how your video will be shot. It is the visual inspiration to inform the look and feel of the video.
Step 9. Let’s Plan and Schedule the Shoot
In this part of pre-production, everything related to the shoot of the video is organized and scheduled. We will scout and secure a location (indoors or outdoors), get a crew together: directors, camera operators, lighting and sound technicians, runners. Cast actors or presenters (either professionals or people on your team), organize all equipment, ensuring makeup and costume, acquiring all the necessary licenses and permissions, put in place contingency plans if anything goes wrong, writing the call sheet, or timed plan of filming.
Step 10. Let’s Shoot the Footage
Have faith in the director, the producer, and the crew. This is their specialty, and they will deliver to a high standard.
Step 11. Let’s Edit the Video Content
Once all filming is complete, it’s time to begin editing. We examine our many hours worth of footage and select the best takes to use in the final video.
Step 12. Let’s Add Graphics and Special Effects
This won’t apply to every video production, but sometimes you may want generated graphics and other special effects to help your video come to life.
Step 13. Let’s Mix Music and Soundtrack
Audio must be added. A good edit must work specifically with the music of the video, to achieve the overall desired effect in the target audience.
Step 14. Let’s Record the Voiceover
A voiceover isn’t necessary for every video. But if you’ve chosen to use one in your corporate video, it’s important that it works with the footage just as well as any music.
Final Touches & Distribution
Step 15. Format and Host the Video
When you’re happy with the final cut of your video it can be formatted and delivered.
Step 16. Set up Analytics and Results
Make sure that you can track these objectives now that your video content is finished.
Step 17. Distribute and Promote Your Video
Now we can finally distribute and promote it according to your video strategy.
With over 15 years of experience, our direction will make your next video production project in Maine or New England a breeze. In the end, you’ll use your video for years to come.