Video marketing trends evolve from 30-second ads and viral videos to vlogs and live videos. New technologies have paved the way for more engaging video formats such as 360-degree experiences, ephemeral videos, and sharable videos. How can your business or industry incorporate these new video marketing tactics into your current campaigns? The trend towards simple video production is expected to continue, if not surge further ahead, into 2020 as more businesses double down on releasing more content to stand out in the crowd. Here are the most important video production trends coming in 2022.
Six Types of Videos Consumers Want to See Most
- Explainer Videos
- Entertaining Viral-style Videos
- Product (Demo) Videos
- Video Blogs
- Interactive Video
- Software Tutorials
YouTube Vs. Facebook Video Success
80% of YouTube video marketers say it’s been successful; 85% of Facebook marketers say their videos were successful for them.
Videos Engage Auditory and Visual Senses
Videos engage auditory and visual senses, allowing your message to get across more efficiently than other visual content. Plus, since we’ve gotten so good at merely scrolling past images on social media, videos have become the best way to capture the attention of your audience and keep them engaged longer.
Videos to elevate your marketing campaigns in 2022:
- Video Funnels
- LinkedIn and Video
- Live Videos, Real-Time Selling and Buying
- 360-Degree Video Experiences
- Less Is More Video Production
- Search-Optimized Videos
- Educational Videos
- Video Funnels
- LinkedIn and Video
- Live Videos, Real-Time Selling and Buying
- 360-Degree Video Experiences
- Less Is More Video Production
- Search-Optimized Videos
- Educational Videos
Video Production and Purchasing Decisions
94% – Consumers who watch explainer videos for products
84% – Consumers who bought products after watching about them
80% -Consumers who purchased an app or a software after watching a video
Statistics from HubSpot.com
New technologies for video production are introduced almost every year. Businesses don’t need to keep up with these complex, expensive trends. Businesses can decide to stick with simple video production for marketing. As long as you put more focus on substance, there’s a good chance that your message will be heard. The audience and desire to consume video is there.
Ready to add to your video production library for your web, TV and social media? Contact Media Northeast to stay on top of Video Marketing Trends coming 2022.