Video Advertising Trends For 2021

With advances in smartphones, tablets, and streaming services, people are changing their video viewing habits and a new era of video advertising has arrived.

In a survey from Deloitte, we learn that 80% of U.S. consumers are now paying for streaming video service, up from 73% before the COVID-19 global pandemic began. Additionally, as of last year, 78% of people watch videos online each week, and 55% say they watch them daily. In fact, 38% of consumers have tried a new digital technology, such as watching a live streaming event, since the pandemic began.

Video advertising is expected to reach up to $12.66 billion by 2024

Mobile phones are now more conducive to video advertising. Businesses can serve personalized video messaging straight to consumers like never before with great results. Viewers reportedly retain 95% of a message when they watch it through video, according to Social Media Week.

We know video advertising will continue to grow. Video advertising is expected to reach up to $12.66 billion by 2024. In the U.S. adults spend an average of three hours and 43 minutes on their phones each day. By 2021, they may be spending 100 of those minutes consuming video. The number of mobile internet users is expected to grow to 295 million by 2023. The sheer volume of mobile users makes video advertising an essential part of any marketing campaign — now.

Engaging video (for and website, television ad, and/or social media campaign is simply no longer an optional part of a marketing plan.

Bring your marketing campaign to life with great videos

Ready to bring your marketing campaign to life with great videos proven to get results? At Media Northeast, we have video tips and ideas for you. We have on-location and in-studio experience with the high-quality video equipment needed to film products, virtual tours, aerial footage, client testimonials, and beautiful brand stories for New England’s top marketing agencies.

Contact us for your free consultation with Media Northeast — Maine’s video production experts — today. Are you an ad agency, digital agency, brand studio, or marketing firm looking for storytelling films for your clients?

Let’s talk!