New England Video Production for Small Business | Marketing and Digital Agencies
At Media Northeast, we work with individual small businesses as well as marketing and digital agencies for videography production projects. Get inspired NOW to do the marketing projects that will help you reboot!
Here’s a quick guide through our small business video production process or agency how-tos. It’s easy to get overwhelmed thinking about concepts, filming, and editing, but Media Northeast is here for you with our expert videographer advice to make your business idea come to life.
Every great video project starts with great planning.
Set S.M.A.R.T. goals for your target video audience
Make sure you are:
- Specific
- Measurable
- Achievable
- Relevant
- Time-bound
Decide On Your Core Message
What do you want your audience to do after watching the video, what should they think, or how should they feel? Consider targeting just one thing. Commercial videos that try to do too much often fail.
Build a Video Filming Strategy
How you will create your video content, how can you target your audience and distribute your video so it reaches them? How can you reuse and repurpose your video? How you will achieve all of this within your budget and deadline?
Writing a script serves as the blueprint for your video (along with the storyboard in the next step). A script can include details about locations, actors, props, and actions if that level of detail is necessary.
Storyboard It Out
A storyboard or scamp (a roughly drawn mock-up of an idea) is useful to be able to visualize how your video will be shot. It is the visual inspiration to inform the look and feel of the video.
Plan and Schedule the Shoot
Let’s consider the who, what, when, why, and how! In this part of pre-production, everything related to the shoot of the video is organized and scheduled. We will scout and secure a location (indoors or outdoors), get a crew together: directors, camera operators, lighting and sound technicians, runners. Cast actors or presenters (either professionals or people on your team), organize all equipment (maybe we can use our aerial/drone video gear), ensuring makeup and costume, acquiring all the necessary licenses and permissions, put in place contingency plans if anything goes wrong, writing the call sheet, or timed plan of filming.
What’s Left?
- Shoot the Footage
- Edit the Video Content
- Add Graphics and Special Effects
- Mix Music and Soundtrack/ Record the Voiceover
- Format and Host the Video
- Distribute and Promote Your Video, Be Sure To record Results & Analytics!
With over 15 years of experience, our direction will make your next video production project in Maine or New England a breeze. In the end, you’ll use your video for years to come. Take a look at our extensive video production portfolio and contact us for your initial free video production consultation. Businesses and agencies love working with us and we love telling your brand story.