Video Helps Your SEO or Search Rank
Video is quickly becoming one of the most important forms of content marketing, and its presence could help your optimization efforts on the web.
Before we review how video can improve your organic search results, let’s first define SEO.
SEO stands for search engine optimization. Basically, SEO is the process of improving your site to increase its visibility when people search for products or services in Google, Bing, Yahoo, and other search engines. The better visibility your web pages rank in search results, the more likely you are to connect with prospective customers. Likewise, it is easier for your current customers to revisit your business. Therefore, SEO is the higher your website ranks, the better — it means more people will see your page, website, content, and brand. Improving your SEO consists of both the art of content marketing and the science of algorithms, user data, and numbers. Optimizing your website content and structure could ultimately drive more traffic and users (or more sales and conversions) than any of your other print and marketing efforts combined.
SEO is one of the best ways for businesses to be found by a targeted audience. When people use search engines, like Google, they’re typically doing a targeted keyword search. When people find Media Northeast, it usually means they searched specifically for a “Maine video production company.” They’re actively looking for our video services.
Video and SEO
So now that you know what SEO is and the importance of your website’s rank on spaces like Google for targeted keywords, let’s explore how your business can use video to improve your SEO and rank.
Here are Media Northeast’s tips to help you optimize your video marketing content:
Use videos on your website.
Publish your videos on your site. For example, place brand videos on your “About Us” webpage or your homepage. Testimonial videos might especially powerful and can anchor any page on your site. A product video is great on your e-commerce product descriptions pages. Circulate the same videos on your social media. Place your video where it makes sense, and surround it with other relevant written and visual content. The more Google can understand how your video fits into the content on-page, the better your results will be.
Be sure your video educates.
Answering questions for your customers and clients will empower them to make purchases or decide about your services. If you answer their questions continuously, you become a topic authority — gaining credibility because you provide value. As a result, search engines will start to boost your pages even more. Consider a Q&A video or a demonstration of your products, instead of long-form text, for your product pages.
Consistency is key. Work consistently to provide value, and you’ll be motivated to create more content once you see how well it works! DOn’t just stuff keywords into blogs, videos, or marketing; it is easier long-term to focus on providing real content, work, samples, and information to your audience — and more fun!
Never skip the technical details.
Don’t forget to enter the right information on the backend of video descriptions, so search engine crawlers know how to prioritize your video. YouTube uses various information to create your ranking:
- Audience retention
- Keywords in description tag
- Likes and dislikes
- Number of subscribers after watching
- Title tag information
- Video length