Want to make a television commercial but don’t know where to start? Learn the basics from the team of videographers and marketing professionals that New England locals trust most.
Tip #1 Study Your Client’s Products
How can you make any product plug if you don’t know what it is you’re selling? When creating any film or Maine video production, it’s vital that you thoroughly study the subject before you begin recording.
Tip #2 Pinpoint the Pain
Before crafting a video, any professional videographer will tell you to find what pain the product or service seeks to solve. Learning the pain point of customers will help you to find out who they are.
Tip #3 Target Your Audience
After finding your audience’s pain, you’ll soon develop a persona about them for targeting purposes. You can best then craft your brand awareness and growth strategies for any target audience based upon age, location, assumed interest, and more.
Tip #4 Tell a Compelling Story
The best videographers already know that scriptwriting is more than just words. Your goal as a videographer is to tell a compelling story that sells, all within limited time constraints.
Tip #5 Show, Not Tell
Once you have your script in place, you can begin recording. When preparing to film video for your television advertisement, your options for creativity are limitless. You can use visual and audio tools to make the sounds and sights come alive.
Tip #6 Use Modern Technology
You don’t want to miss an opportunity to film an aerial view in Maine simply because you don’t yet know how to fly a drone. Learning new technology can help your project get up and running.
Tip #7 Utilize Post Production Software
Creating television advertisements is similar to online advertisement videos. In both scenarios, post-production audio and film editing is a practical requirement. In today’s world, you have seemingly endless options for video editing software to choose from and it’s vital that you get started while your creativity is still flowing.
Tip #8 Consider a Video Production Company
The peculiarities or technicalities of creating an advertisement aren’t everyone’s idea of a good time. If you’d rather not film a television commercial on your own, reach out to a video production company to do the work for you.
Tip #9 Hire Top Talent
If your script includes voiceovers or in-person appearances by actors, you’ll need to do some digging or asking around for the best actors for your budget.