Inbound marketing is dominating the marketing world and creating a good video using a Maine corporate video production company is a big part of that. You want your audience to know more about your brand and video content is an engaging way to do just that. While video makes a big impact, it is only good for your brand if that impact is due to professional and on-point material. So, for those really important projects, you will want to bring in a corporate branding video production professional.
Video is a really strong medium, no matter what your niche or industry is. If you aren’t convinced, then look at the numbers. HubSpot recently reported:
- 65% of viewers will watch more than ¾ of a video
- Just using the word “video” in an email subject line boosts open rates by 19% and increases click-throughs by 65%
- Sites that have video content featured on their pages get two extra minutes of visitor browsing time
- More than half of marketers (52%) consider video as the content type with the highest ROI
Should I Hire a Video Production Company for My Next Project?
So now the wheels are turning and you probably have a few ideas of the kind of video content you should be featuring on your website, blog, paid advertisements and social media pages. A Maine corporate video production company is going to have the equipment, experience, talent and connections that will get the kind of content you want. Whether you are shooting short spots for Instagram or longer commercials for paid ads, you will want your video quality to be impressive and your final result to be engaging. You could hire a college student just to shoot the video part, but an amateur will be new to the field, will lack the newest pieces of professional equipment and won’t have a talented team surrounding them.
What Should I Look for in a Maine Corporate Video Production Company?
You will start by looking at portfolios, but don’t stop there. Demo reels are created to be impressive. Video production quality is obviously an important part of the package, but you will also have to consider what you need in terms of culture, budget, industry knowledge, creativity and communication. You are going to get what you pay for, so don’t get dazzled by that lowball quote either.
A good Maine corporate video production company will give you a fair quote and stay within your budget. You don’t need someone who just shows up and shoots the content; you need a branding team that will bring innovative ideas to the table. You should expect your company to understand your audience and craft the kind of creative material that supports your brand goals. Doing your research to find the right production company is the best way to get the end results you are looking for.