Benefits of Virtual Tours to Attract Real Estate Buyers

When prospective real estate buyers search for their next home online, they often rely heavily on the images they see to determine their level of interest. Does the home meet their needs? Is the condition aligned with their expectations? While a picture can tell a thousand words, virtual tours take the buyer on an immersive experience. By doing so, they deliver an experience that a flat image cannot. Interactive 360 tours can no longer be viewed as an extra. They provide essential benefits that today’s buyers expect, and they can help you to attract clients and sell real estate. What are the key benefits of virtual property tours?

An Effective Marketing Tool

Your ability to successfully market your listings is essential to your success, and it is a critical point that new clients pay attention to. Sellers often view a virtual tour as cutting-edge technology that will get their home the positive attention that it needs. As a result, including a virtual real estate tour in your marketing strategy could help you to line up more listings.

An Engaging, Interactive Experience

Buyers can click through a few photos on a listing and quickly click away without giving much thought to what they saw. On the other hand, virtual tours are engaging and interactive. They invite buyers to spend more time virtually walking through the home and imagining themselves living in the space.

A Virtual Open House

One of the purposes of an open house is to draw prospective buyers into the home so that they can experience its appeal first-hand. Unfortunately, open houses are only a few hours long, and they may only attract a handful of buyers during that short period of time. On the other hand, 360 tours create the open house experience virtually, and they are accessible at all hours of the day.

Independent Research

Today’s buyers often prefer to conduct as much research about listings as possible independently. They may spend time digging deeper into a property’s location, crunching numbers on a mortgage calculator, and engaging with the listing in other ways. Virtual tours provide another element to their online research experience. When they connect with you, you can feel confident that they have a solid interest in the property.


While the main location for a virtual property tour’s link is on the listing page, the link for the virtual tour can be marketed exhaustively. For example, it can be placed in marketing emails, on yard flyers, on social media, in announcements for open houses, on direct mailers, and more.

Ready to get your virtual tour project started? Contact Media Northeast for the best in Maine video production services to plan it today!