Marketing Trends to Prepare for in 2022

Marketing is a constantly changing field, and brands need to stay on top of the trends in order to succeed. By staying up-to-date on the latest strategies, you can be sure that your Maine business stays at the forefront of your industry. Here are six trends to prepare for in 2022:

1. Remote and Hybrid Events

The pandemic dramatically increased the demand for online events in the last year, and this trend will continue into 2022. Many businesses will opt for hybrid events that are open to in-person attendees as well as live stream viewers. Not only does this help to keep your customers safe, but it also allows a much wider audience to participate in your events.

2. Micro Influencers

Micro-influencers are social media personalities with small but passionate audiences. More and more businesses are focusing their efforts on collaborating with micro-influencers as their viewers are highly engaged. It can be more financially feasible for small businesses to hire micro-influencers than major online personalities, too.

3. Artificial Intelligence

Artificial intelligence becomes more advanced and widespread each year. If your brand hasn’t already implemented AI for customer assistance or for analyzing the behavior of your online shoppers, you should plan to as soon as possible. AI can help you collect more information and streamline your project planning, which frees up manpower for more creative endeavors.

4. Nonprofit Partnerships

Charity has always been important, but the average consumer is becoming more and more aware of ethical considerations behind their purchases. Brands that partner with nonprofits to give back to their communities will continue to thrive in 2022, so teaming up with a charity that aligns with your brand’s mission will be a great way to strengthen your company’s image.

5. Short Videos

Video services have been important for branding for years, but short-form film content will take the lead in 2022. Social media platforms like Facebook and TikTok have been promoting short videos. When it comes to your social media strategy, you’ll achieve the best results by making short but exciting and entertaining content.

6. SEO for Videos

Videos are performing better than ever on Google and other search engines, so an SEO strategy for your filmed content is worth investing in. You can optimize the description and tags for your videos to appeal to search engines, which is a great way to grow your audience.

It’s time to start planning how you’ll market your business in 2022. These six trends can be a great way to connect with your current customer base and expand your audience. Most importantly, you should work with a reputable Maine video production company to create high-quality content for your New England business.

Ready to get your video production or marketing project started? Contact us to get your film or video production started today!