Instagram Video Statistics For Marketers and Advertisers

Media Northeast posts video production projects and brand stories on Instagram every week. We see that stats– social media video performs exceptionally well for our clients. From brand stories to how-to films, video converts better. If you’re building a social media strategy for your company or business, always include video in your posts. Watch your stats soar!


Types of videos for your social media strategy

  1. Live videos
  2. Tutorial videos
  3. Informational videos (how to’s & product demos)
  4. Behind-the-scenes videos
  5. User-generated videos

10 Pretty Amazing Instagram Video Statistics For Marketers and Advertisers

  1. 40% of Instagram users post Instagram Stories daily.
  2. There are 9x as many searches for “Instagram Stories” vs. “Snapchat Stories.”
  3. Top Instagram influencers post 6-7 Stories every day.
  4. 5 million videos were posted within 24 hours of the launch of Instagram Video.
  5. 50% of business Instagram accounts have posted an Instagram Story.
  6. 5.2 million users watched branded Instagram videos during Q1 2017.
  7. Most watched Instagram Stories in the US: J Balvin, The Fat Jewish, and Lele Pons.
  8. Sponsored Instagram videos to generate 3x more comments than sponsored Instagram photos.
  9. Top publishers are ramping up Instagram video posts by 90-100% each year.
  10. Brands post 2x more Instagram Stories than Snapchat Stories.

    Source: Mediakix, 2020

When you’re ready to add video to your social media campaigns, connect with us. We’ll show you what’s possible for your business.

Media Northeast is a Maine video production company that travels throughout the US. For your next commercial or corporate video production need, just contact us. We’ll help you plan your project from shoot to final edit.