If you really boil any piece of marketing down to its core elements, the intention is always the same: you’ve got a specific message that you’re trying to get across to the largest audience in the most effective way possible. Whether you’re talking about a piece of print marketing or a website or something else entirely doesn’t matter – it’s always about clear, concise and effective communication with your target audience.
When it comes to accomplishing those particular goals, a commercial, whether on broadcast television or presented online, is one of the single most effective ways to do exactly that for a variety of different reasons.
Crunching the Numbers: The Effectiveness of Video
Over the last several years, commercials and video in general has become a huge part of the inbound marketing strategies for many companies. According to a study conducted by the Online Publishers Association, 64% of people who responded indicated that they are more likely to buy a product after watching a video (either a commercial or online video) than they are if they were to read about that same product. According to Forrester Marketing, businesses who were surveyed in 2010 found that including a link to a video commercial or explainer clip in an e-mail boosted the click-through rates of those messages by an incredible 200 to 300%.
So what are these numbers trying to tell us? Simply put, people would rather digest your message in the form of a short, 30-second video than they would in a blog post, flier, banner advertisement or in some other form – even if those two pieces of content contain an identical message.
Making an Impact
Commercials and video in general are such an efficient and successful way to communicate your marketing message for a variety of different reasons. For starters, they’re much more impactful because you as a business owner have a higher degree of control over how that message is received. You can’t control the speed at which someone reads, for example. You CAN control the length of a video.
There are many different elements at play that make commercials so impactful. Instead of making your customer read your message, you can have it recited to them by a memorable character. You can use elements like humor that are not only often used to describe why commercials are so effective according to Forbes, but also much easier to do in video than in print. It also allows you to practice the age-old adage of “show, don’t tell” with additional elements like music, special effects and more.
Additionally, part of the success of video comes from the way the human brain works – video content has been proven to be more memorable in general than text-based content. According to Video Brewery, a full 80% of people who responded to a survey indicated that they remembered the content from a video they watched in the last 30 days.
If you’re interested in learning more about commercial production in maine or want to take your business to the next level with one of the most powerful marketing tools available today, please don’t hesitate to contact us today.